2011年伊始，視頻監(jiān)控行業(yè)沒有顯示出相比5年前的關注下降任何標志。技術創(chuàng)新一直以快節(jié)奏持續(xù)著;而且產業(yè)結構也持續(xù)發(fā)展，公司間的兼并和收購活動也在增加。
但被人們問的最多的問題是：什么時候將是市場的轉折點?什么時候網絡視頻監(jiān)控產品的銷售額將超過模擬視頻監(jiān)控產品?
答案很大程度上取決于你在哪里以及你在做什么。從全球范圍來說，預計在2015年以前市場拐點不會出現(xiàn)。然而，當你往下挖掘情況就會改變——拐點在美國出現(xiàn)在2013年而在EMEA(中東和非洲地區(qū))是2012年。進一步剝離表象層面本質將會更加清楚。中東市場已經轉變，而而羅斯市場預計在2011年發(fā)生轉折。全球范圍，機場，港口和公共事業(yè)板塊都預計在2012年出現(xiàn)拐點;但是教育才是真正的領導行業(yè)，2010年已經發(fā)生了。真正的落伍者是零售，商業(yè)和銀行金融行業(yè)。
對于那些還沒有出現(xiàn)轉機的地區(qū)和垂直行業(yè)來說，要加速轉變需要做些什么呢?教育仍是關鍵——無論是對客戶還是系統(tǒng)集成商。盡管網絡監(jiān)控是一個成熟的技術，但在一些行業(yè)里客戶和系統(tǒng)集成商仍然還沒有完全融入網絡視頻監(jiān)控?？蛻魝儞南到y(tǒng)的可靠性和成本。系統(tǒng)集成商則關心的是用于再培訓所需的費用和時間。產品供應商可以幫助系統(tǒng)集成商來進行技術教育和培訓以減輕集成商的負擔，而且他們還能通過展示各式成功的IP視頻監(jiān)控項目部署來減輕客戶對系統(tǒng)可靠性的擔心。
對一些客戶來說，成本將永遠是的關鍵因素，但降低設備價格和替換商業(yè)模式(比如VSaaS)將幫助IP視頻監(jiān)控滲透更大的市場，并接近市場的拐點。
【英文】
2011: The Tipping Point for Network Video
As 2011 begins, the video surveillance industry doesn't show any signs of being any less compelling than it was five years ago. Technology innovation continues at a fast pace; and the structure of the industry continues to evolve, with M&A activity on the increase.[nextpage]
But the question asked most often is: when will this market tip? When are sales of network video surveillance products going to outstrip sales of analogue video surveillance products?
The answer very much depends on where you are and what you do. At a global level, the tipping point isn't forecast to happen until 2015. However, this picture changes as you drill down – the tipping point is 2013 in the Americas and 2012 in EMEA. Peeling back the layers still further can be even more revealing. The Middle East market has already tipped, and the Russian market is forecast to tip in 2011. Globally, the airport, port and utilities sectors are all forecast to tip in 2012; but education is the real leader, with the tipping point having already occurred this year. The real laggards are the retail, commercial and banking & finance sectors.
For those regions and verticals that are yet to tip, what can be done to speed up the transition? Education remains key – both of customers and systems integrators. Despite being a mature technology, customers and systems integrators in some industries are still not fully embracing network video surveillance. Customers are worried about system reliability and cost. Systems integrators are concerned about the expense and time needed for retraining. Vendors can help systems integrators with education and training costs, and they can also allay customers' concerns about system reliability by demonstrating the numerous successful IP video surveillance deployments.
Cost will always be a critical factor for some customers, but lowering equipment prices and alternative business models (such as VSaaS) will help IP video surveillance penetrate the wider market, and move closer to that tipping point.
a&s傳媒是全球知名展覽公司法蘭克福展覽集團旗下的專業(yè)媒體平臺，自1994年品牌成立以來，一直專注于安全&自動化產業(yè)前沿產品、技術及市場趨勢的專業(yè)媒體傳播和品牌服務。從安全管理到產業(yè)數(shù)字化，a&s傳媒擁有首屈一指的國際行業(yè)展覽會資源以及豐富的媒體經驗，提供媒體、活動、展會等整合營銷服務。
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